The Death of Generic Souvenirs: Why Story-Driven Design is Winning in 2026 Travel Retail
In the polished, high-traffic corridors of international airports like Heathrow, Changi, and JFK, the era of the “generic trinket” is officially over. For years, the souvenir industry survived on impulse buys of mass-produced plastic figurines and uninspired keychains. But as we stand in 2026, the retail landscape has undergone a seismic shift. Travelers today are …
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