The Hidden Costs of Cheap Resin: Why Low-Grade Materials Lead to High Return Rates in Airport Retail
In the high-stakes environment of Global Travel Retail (GTR), the shelf is a battlefield. For a Category Manager at an industry titan like Dufry, Hudson, or Lagardère, every square inch of display space must generate maximum yield. In this pursuit of margin, the siren song of the “low-cost” quote is ever-present. A souvenir figurine that …









