Total Landed Cost (TLC) Analysis: Why Unit Price is a Trap for Global Souvenir Importers
In the high-stakes world of global travel retail and souvenir procurement, there is a siren song that has led many experienced importers toward margin erosion: the low unit price. For a Category Manager at a global group like Hudson, Dufry, or a national park concessionaire, the “FOB Quanzhou” or “FOB Ningbo” price is a comfortable …
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