Navigating the Currency Storm: De-Dollarization and Souvenir Pricing in 2025/2026
The stable foundations of the global souvenir market are shifting. For decades, experienced importers and wholesalers have relied on a relatively predictable financial landscape, dominated by a stable US dollar. As we look toward 2025 and 2026, that certainty is evaporating, replaced by the dual forces of de-dollarization and a significant rise in currency volatility. …
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