The Hidden Costs of MOQs: Why a ‘Low’ Price Isn’t Always a Good Deal
For every tourism souvenir importer and wholesaler, the acronym “MOQ” is a familiar and often frustrating roadblock. The Minimum Order Quantity seems simple on the surface—a factory’s requirement for a minimum number of units per product. But for many buyers, it’s a source of immense hidden costs and business risk. The typical competitor’s content might …
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